Google Veo 3: Pricing, Access and Alternatives
Google DeepMind’s video model line, with native audio. Reach it through the Gemini API, AI Studio, Flow, or Vertex AI.
Quick answer
Veo is Google DeepMind’s hosted video model family. Veo 3.1 is the current Gemini API pricing anchor, Veo 3 is the common product-generation name, and Veo 2 may still appear in older workflows or comparisons.
Developers start with Google AI Studio / Gemini API; creators may use Flow where available. There are no public open weights.
Paid Gemini API rates for Veo 3.1 run from $0.05/s to $0.60/s depending on tier and resolution. The public tiers are Lite, Fast and Standard.
Use Google Flow
Creator-facing Veo workflow through Google Flow; plan and region access depend on your Google account.
Open Flow01pricing
from $0.03/s
11 channels · verified 2026-10-02
02Veo active model family and API tiers
Use Veo 3.1 pricing for current Gemini API budgeting. Veo 3 is still the common product name, and Veo 2 still matters for older-workflow compatibility checks, but the public price table lists only Veo 3.1 Lite, Fast and Standard.
| Veo 3.1 Lite | Veo 3.1 Fast | Veo 3.1 Standard | Veo 2 / legacy | |
|---|---|---|---|---|
| Positioning | Lowest-cost API tier | Fast generation tier | Highest-quality default tier | Older generation/workflow |
| Audio | Native audio | Native audio | Native audio | Model/workflow dependent |
| Weights | Closed | Closed | Closed | Closed |
| Best for | Cost-sensitive API tests | Speed | Quality | Older project compatibility |
03Generation modes
Veo 3 fits when you need hosted video generation with audio and API access rather than local or open weights.
Text to Video
T2VGenerate video from a written scene prompt on Google’s hosted models.
text → video
Image to Video
I2VStart from an image and animate it with a prompt, where supported.
image + prompt → video
Native Audio
AUDIOVeo 3.1 pricing and docs describe video generation with native audio as the default.
prompt → video + audio
Frame / extension control
CTRLVeo 3.1 supports scene extension, last-frame control and image-based direction.
frames + prompt → video
Gemini API
APIDeveloper access via Gemini API / generateContent workflow.
API request → generated video
Flow creator workflow
FLOWCreator access through Google Flow / Labs where available.
web workflow → video
04How to prompt
Example: A chef plates a neon dessert in a rainy Tokyo night market, handheld close-up moving to wide shot, sizzling street-food ambience and soft crowd noise, cinematic realism, shallow depth of fieldOpen Gemini video docs
05vs the competition
Short version: Veo is the stronger pick for official per-second API pricing and native-audio workflows in Google’s ecosystem. Sora is the OpenAI ecosystem alternative, but its public pricing and access details are less transparent.
Read full comparison →06Head-to-head
Shared-prompt test
HunyuanVideo vs Google Veo 3
71 shared prompts with the human preference split
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Luma Ray 2 vs Google Veo 3
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Genmo Mochi 1 vs Google Veo 3
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Pika 2.2 vs Google Veo 3
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OpenAI Sora vs Google Veo 3
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Shared-prompt test
Google Veo 3 vs Wan 2.1
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Moonvalley Marey vs Google Veo 3
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Shared-prompt test
Pika vs Google Veo 3
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Kling 2.1 Master vs Google Veo 3
68 shared prompts with the human preference split
Shared-prompt test
Google Veo 2 vs Google Veo 3
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Shared-prompt test
Seedance 1 Pro vs Google Veo 3
65 shared prompts with the human preference split
Shared-prompt test
Google Veo 3 vs Google Veo 3.1
64 shared prompts with the human preference split
See all head-to-heads in the arena hub.
07FAQ
Is Google Veo 3 open source?
No — Veo 3 / Veo 3.1 is a proprietary Google DeepMind model accessed through Google-hosted products and APIs.
Where do I register for Veo 3?
Developers can start with Google AI Studio at https://aistudio.google.com/app/apikey. Creators can also check Google Flow at https://labs.google/fx/tools/flow where available.
How much does Veo 3 cost?
Official Gemini API pricing for Veo 3.1 lists Lite from $0.05/s, Fast from $0.10/s, and Standard from $0.40/s for video with audio. Higher resolutions cost more where supported.
Does Veo 3 support audio?
Yes — Google’s Gemini API pricing and video docs describe Veo 3.1 as video generation with native audio.
Veo 3 vs Sora: which should I use?
Use Veo 3 if you want Google ecosystem/API access and native-audio video generation. Use Sora if you are committed to OpenAI’s product ecosystem. For production workflows, compare price, region availability and output limits.
Does Veo 3 allow NSFW content?
No. Google's Generative AI Prohibited Use Policy bans content created for pornography or sexual gratification. Violating prompts are blocked, outputs pass safety filters, and every Veo video carries an invisible SynthID watermark. The same policy covers both Veo 3 and Veo 3.1.
08Sources
Google DeepMind Veo model page
Scope: Official Google DeepMind Veo overview.
Gemini API video generation docs
Scope: Official docs describe Veo 3.1, native audio, extension and frame-control capabilities.
Gemini API pricing
Scope: Official Veo 3.1 per-second pricing table.
Google Flow
Scope: Creator-facing Google Labs / Flow access path.
Google Cloud generative AI pricing
Scope: Vertex AI / cloud pricing entry.