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Luma: Ray Video Generation & Dream Machine
Luma's Ray model line and Dream Machine platform for fast hosted text-to-video and image-to-video creation.
Quick answer
Luma is the hosted Dream Machine platform behind the Ray model line. Track Ray3.2 for high-res quality, Ray3.14 for efficiency, and older Ray2/third-party hosted models where still listed.
Plans run $30/$90/$300 per month with credit allotments, and model choice changes how fast those credits burn.
Concrete public rate anchor: Ray3.2 1080p T2V/I2V is 400 credits per 5 seconds or 1,200 credits per 10 seconds; Seedance 2.5 is also listed on Luma at 61/130/319 credits per second for 480p/720p/1080p.
01Luma Ray and hosted model family
Luma pricing combines subscription credits with per-model credit burn. Ray3.14 is the efficiency line, Ray3.2 is the higher-cost Ray tier, and Luma also exposes third-party models such as Seedance on its pricing page.
| Ray3.2 | Ray3.14 | Ray2 / legacy Ray | Hosted third-party models | |
|---|---|---|---|---|
| Role | Higher-cost Ray quality tier | Efficiency Ray tier | Older Ray projects where available | Seedance and other partner models |
| 1080p T2V/I2V | 80 credits/sec (400 credits / 5s) | 80 credits/sec where listed | Check current model selector | Seedance 2.5: 319 credits/sec |
| Lower-res price | Check pricing page/model selector | Efficiency tier varies by output | Check current model selector | Seedance 2.5: 61 cr/s 480p · 130 cr/s 720p |
| Monthly plan anchor | $30 / $90 / $300 | $30 / $90 / $300 | $30 / $90 / $300 | $30 / $90 / $300 |
| Included credits | 10k / 40k / 150k | 10k / 40k / 150k | 10k / 40k / 150k | 10k / 40k / 150k |
| Best for | Quality output | Cheaper iteration | Continuing older workflows | Comparing providers inside one credit wallet |
02Generation modes
Luma keeps the hosted workflow simple.
Text to Video
T2VCreate clips from written prompts.
text → video
Image to Video
I2VTurn a starting image into moving video.
image + prompt → video
Dream Machine workflow
Web appWeb app flow for quick generation, variation and download.
prompt/settings → video
03Official pricing & registration
Luma’s official pricing page lists Individual plans: Plus $30/month with 10,000 credits, Pro $90/month with 40,000 credits, and Ultra $300/month with 150,000 credits. It also lists Ray and third-party model credit costs.
| Path / plan | Official price | What you get | Source |
|---|---|---|---|
| Register | Free account | Try Dream Machine / Luma | Official source ↗ |
| Plus | $30/month · $300 billed yearly | 10,000 credits; commercial use | Official source ↗ |
| Pro | $90/month · $900 billed yearly | 40,000 credits; 4× usage with Luma Agents | Official source ↗ |
| Ultra | $300/month · $3,000 billed yearly | 150,000 credits; 15× usage with Luma Agents | Official source ↗ |
| Ray3.2 1080p T2V/I2V | 400 credits / 5 sec · 1200 credits / 10 sec | High-res Ray generation | Official source ↗ |
| Seedance 2.5 via Luma | 480p: 61 cr/s · 720p: 130 cr/s · 1080p: 319 cr/s | Third-party hosted model inside Luma credits | Official source ↗ |
04How to prompt
Example: A glass sculpture grows from desert sand at sunset, fine particles swirling around it, 50mm lens, slow orbit camera, warm backlight, surreal but photoreal moodOpen Luma pricing
05vs the competition
Short version: Luma is good for fast hosted Ray/Dream Machine generation. Runway is broader for full production workflows with richer editing/team features.
Read full comparison →06FAQ
Is Luma open source?
No — Luma models are proprietary and cloud-based.
What is Dream Machine?
Dream Machine is Luma’s creation platform for generating and editing video.
How is Luma priced?
Luma lists Plus, Pro and Ultra plans at $30/$90/$300 per month, plus model-specific credit costs. Check the pricing page for current quotas and commercial-use terms.
Where do I register for Luma?
Start from Dream Machine at https://lumalabs.ai/dream-machine. Check current plans, credits and API terms on Luma’s official pricing pages.