Luma: Ray Video Generation & Dream Machine
Luma’s Ray model line and Luma App (formerly Dream Machine) for hosted text-to-video and image-to-video.
Quick answer
Luma is the hosted Luma App platform (formerly Dream Machine) behind the Ray model line. Track Ray3.2 for high-res quality, Ray3.14 for efficiency, and older Ray2/third-party hosted models where still listed.
Plans run $30/$90/$300 per month with credit allotments, and model choice changes how fast those credits burn.
Concrete public rate anchor: Ray3.2 1080p T2V/I2V is 400 credits per 5 seconds or 1,200 credits per 10 seconds; Seedance 2.5 is also listed on Luma at 61/130/319 credits per second for 480p/720p/1080p.
01pricing
02Luma Ray and hosted model family
Luma pricing combines subscription credits with per-model credit burn. Ray3.14 is the efficiency line, Ray3.2 is the higher-cost Ray tier, and Luma also exposes third-party models such as Seedance on its pricing page.
| Ray3.2 | Ray3.14 | Ray2 / legacy Ray | Hosted third-party models | |
|---|---|---|---|---|
| Role | Higher-cost Ray quality tier | Efficiency Ray tier | Older Ray projects where available | Seedance and other partner models |
| 1080p T2V/I2V | 80 credits/sec (400 credits / 5s) | 80 credits/sec where listed | Check current model selector | Seedance 2.5: 319 credits/sec |
| Monthly plan anchor | $30 / $90 / $300 | $30 / $90 / $300 | $30 / $90 / $300 | $30 / $90 / $300 |
| Included credits | 10k / 40k / 150k | 10k / 40k / 150k | 10k / 40k / 150k | 10k / 40k / 150k |
| Best for | Quality output | Cheaper iteration | Continuing older workflows | Comparing providers inside one credit wallet |
03Generation modes
Everything runs in Luma’s hosted app.
Text to Video
T2VCreate clips from written prompts.
text → video
Image to Video
I2VTurn a starting image into moving video.
image + prompt → video
Dream Machine workflow
Web appWeb app flow for generation, variations and download.
prompt/settings → video
04How to prompt
Example: A glass sculpture grows from desert sand at sunset, fine particles swirling around it, 50mm lens, slow orbit camera, warm backlight, surreal but photoreal moodOpen Luma pricing
05vs the competition
Short version: Luma suits hosted Ray/Dream Machine generation with a lower price entry point. Sora 2 offers stronger creative editing and character consistency but at a higher per-second rate.
Read full comparison →06Head-to-head
Shared-prompt test
HunyuanVideo vs Luma Ray 2
79 shared prompts with the human preference split
Shared-prompt test
Luma Ray 2 vs Genmo Mochi 1
79 shared prompts with the human preference split
Shared-prompt test
Luma Ray 2 vs Pika 2.2
79 shared prompts with the human preference split
Shared-prompt test
Luma Ray 2 vs OpenAI Sora
79 shared prompts with the human preference split
Shared-prompt test
Luma Ray 2 vs Wan 2.1
79 shared prompts with the human preference split
Shared-prompt test
Luma Ray 2 vs Moonvalley Marey
78 shared prompts with the human preference split
Shared-prompt test
Luma Ray 2 vs Pika
78 shared prompts with the human preference split
Shared-prompt test
Luma Ray 2 vs Google Veo 2
76 shared prompts with the human preference split
Shared-prompt test
Kling 2.1 Master vs Luma Ray 2
75 shared prompts with the human preference split
Shared-prompt test
Luma Ray 2 vs Seedance 1 Pro
73 shared prompts with the human preference split
Shared-prompt test
Luma Ray 2 vs Google Veo 3
71 shared prompts with the human preference split
Shared-prompt test
Luma Ray 2 vs Google Veo 3.1
69 shared prompts with the human preference split
See all head-to-heads in the arena hub.
07FAQ
Is Luma open source?
No — Luma models are proprietary and cloud-based.
What is Dream Machine?
Dream Machine is Luma’s creation platform for generating and editing video.
How is Luma priced?
Luma lists Plus, Pro and Ultra plans at $30/$90/$300 per month, plus model-specific credit costs. Check the pricing page for current quotas and commercial-use terms.
Where do I register for Luma?
Start from the Luma App at https://lumalabs.ai/app (formerly Dream Machine). Check current plans, credits and API terms on Luma’s official pricing pages.
Does Luma Dream Machine allow NSFW content?
No. Luma's Terms of Service forbid using Dream Machine to generate pornographic or sexually explicit content. Luma can screen, block, filter or remove violating prompts and outputs, and a violation automatically terminates access to the service.